Email Continues to Grow Exponentially

Messaging Options Grow

It is 2017 and we are spoiled for choice in terms of business communication. Whether it is internal work group collaboration or external correspondence with customers and prospects, the options for interaction continue to grow. In such a landscape, with chatbots, IM, video calls, social media messaging all freely available, it would be forgivable to mentally write off the “old school” email as a thing of the past. However, recent research has shown that not only has email not declined in popularity but contrarily has continued to grow exponentially.

Why is this happening and how is it being managed by organisations already deluged by Data?
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